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We all are a part of some loyalty program. Everybody uses some or the other…

The Covid-19 pandemic tanked the whole economy, closed stores due to bad business, and disrupted…

What is customer loyalty? Why is it an integral part of a company's growth? What…

We all end up filling a membership form at some mall or outlet every time…

Remember searching for a pair of jeans? And 200 other jeans' ads pop up on…

“Your data is not yours.” If you sit and ponder about it (without the buttered…

You have one. I have one. We all have at least one credit card. They…

Rewards have been around for decades. Businesses have been jumping on the “rewards” bandwagon to…