Into The Ecosystem Of Reward Programs: Decoding The Consumer’s Mind.
We all end up filling a membership form at some mall or outlet every time we shop, don’t we?
Now with that membership card in your hand, you will always ensure to check out the offers.
The urge for a “gift”, no matter how small it might be, is enough to turn you into a loyal customer for any kind of business.
“Get the third gift free” basically pushes you to buy the first two when you initially intended to buy just one. Such deals tend to supersede the concept of “buying what you need”.
Creating a loyal customer eliminates competition. The chances of a particular customer switching or deflecting from a brand that has been offering them rewards are quite less.
brings you better rewards from brands you love.