Impact of ad-blocking on digital advertising
What are ad-blockers? They are browser extensions that prohibit the ads from getting displayed. They remove undesired and invasive ads that disturb the online experience.
Ad Blocking is pushing the advertisers to create better ads which ultimately results in an improved user experience.
Consumers engage with the ads which have better content and relatability instead of the banners which bring no value.
Real-time marketing can also increase a brand’s engagement and sales. Swooping in with your product when the customer is in the “frame of mind” to purchase.
Digital advertising is a field that is constantly evolving. The privacy concerns of internet users are a major issue that advertisers and marketers have to deal with.
Better strategies & marketing techniques that produce ads with relevant and good content while ensuring a good user experience and privacy protection are required.