Personalisation- a "trustworthy" approach to your data
Customers expect personalization from their preferred brands. It makes them feel valued and it helps humanize the brands.
Personalization enables the businesses to recognize their customers and express their gratitude thus appreciating their contribution to their growth.
Using data points like a customer’s geography, demography, purchasing behavior, interests, etc to provide them a personalized experience and helps in relevant ad targeting.
Personalization helps in the decision-making process. Using simple techniques for testing the potential improvements of a product can save companies time, effort, and money.