Remember searching for a pair of jeans? And 200 other jeans’ ads pop up on your feed out of nowhere? Yes, that’s how marketing works these days. By selling your search history or following you everywhere. What about privacy?
The increasing dependency on the internet and technology has also made our privacy vulnerable.People are very concerned about the usage of their information online.
Looking at the metrics and analyzing the data collected is essential. But more importantly, the brands need to resonate with their audience.
Personalization is one such anchor to which the advertisers and marketers hold on tight.Now the businesses are aligning their marketing techniques towards privacy protection and personalized strategies.