Do you always wonder about those loyalty programs and what kind of benefits do they provide? What kind of value do these programs add to your shopping experience?
Given the ease of these no-cost memberships, people end up becoming members of 8-9 such programs. But does that promote loyalty?
Premium loyalty programs are in the market now. They tend to bridge the gap these free memberships have created. These programs give the members recurring benefits in exchange for a small fee.
Premium loyalty programs provide the members with premium benefits that they can avail themselves of throughout the year. These programs provide specific benefits regarding brands and products in exchange for a recurring charge for the membership.