zero party data revolution: taking back our control
Any typical website runs multiple ad requests and trackers in attempts to gather information about the user.
Users’ data is being treated like commodity-buying and selling.
Zero-party data, a term originated by the Forrester research, is the data that the consumers willingly and actively share with the brands.
Providing the consumers with the real value in exchange for their data is the kind of data brands need to “earn”.
Maintaining transparency, no unnecessary jargon to confuse them into revealing their information.